Privacy Policy

High Performance Guide BV

www.thehighperformanceguide.com

Effective date: May 2026

1. Introduction

High Performance Guide BV ("THPG", "we", "us", or "our") is registered in the Netherlands and operates the website www.thehighperformanceguide.com and related services, including the High Human Performance (HHP) Scorecard (collectively, the "Services").

We are committed to protecting your personal data and processing it in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable Dutch data protection law.

This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and your rights in relation to it. Please read it carefully.

If you have any questions about this policy or how we handle your personal data, please contact us at: [email protected]

2. Who We Are (Data Controller)

The data controller responsible for your personal data is:

High Performance Guide BV

[Registered address — Netherlands]

Privacy contact: [email protected]

Website: www.thehighperformanceguide.com

As a Dutch-registered entity, High Performance Guide BV is subject to GDPR and supervised by the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).

3. What Personal Data We Collect

We collect and process the following categories of personal data, depending on how you interact with our Services:

Category	What It Includes	How It Is Collected
Identity Data	First name, last name	HHP Scorecard, coaching enquiry forms, email correspondence
Contact Data	Email address, phone number (if provided)	HHP Scorecard, contact forms, coaching onboarding
Assessment Data	HHP Scorecard responses, self-reported scores, quiz answers	HHP Scorecard completion
Technical Data	IP address, browser type and version, device type, time zone, operating system	Automatically via website and analytics tools
Usage Data	Pages visited, time on site, clicks, referring source	Google Analytics, website server logs
Marketing & Communications Data	Email opt-in status, communication preferences, unsubscribe status	Scorecard opt-in, newsletter sign-up
Financial & Transaction Data	Payment records (processed by third parties only — see Section 7)	Kajabi Payments, Stripe, or PayPal at point of purchase
Coaching / Programme Data	Goals, session notes, progress updates shared during coaching	1:1 coaching sessions and correspondence

We do not collect any special category data (such as health data, political opinions, or biometric data), and our Services are not directed at children under the age of 16.

4. How We Use Your Personal Data and Our Legal Basis

Under GDPR, we must have a lawful basis for every type of processing. The table below sets out how we use your data and the basis we rely on:

Purpose	Lawful Basis
Deliver your HHP Scorecard results	Performance of a contract / Legitimate interests (delivering the service you requested)
Send follow-up emails related to your Scorecard results	Consent (you opt in at the point of Scorecard submission)
Send the THPG newsletter and marketing communications	Consent (explicit opt-in; you may withdraw at any time)
Provide and manage 1:1 coaching services	Performance of a contract
Process payments for coaching or programmes	Performance of a contract
Respond to enquiries and support requests	Legitimate interests (responding to people who contact us)
Improve our website and Services	Legitimate interests (understanding how our Services are used)
Maintain coaching and client records	Legitimate interests / Legal obligation
Comply with legal or regulatory obligations	Legal obligation
Website analytics (Google Analytics)	Consent (via cookie banner on our website)

Where we rely on consent as our lawful basis, you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal. To withdraw consent, email us at [email protected] or use the unsubscribe link in any marketing email.

5. The HHP Scorecard — Specific Notice

The High Human Performance (HHP) Scorecard is a lead generation and assessment tool. When you complete the Scorecard:

You provide personal data including your name, email address, and assessment responses.
Your results are processed and delivered to you by email via Scoreapp.
If you opt in, we will follow up with coaching-related content and information about THPG services.
Your assessment responses are stored by ScoreApp (see Section 7) and may be used to personalise our follow-up communications.

Consent to receive follow-up emails is captured separately from submitting the Scorecard. You are not required to opt in to marketing communications to receive your results. You may withdraw consent at any time.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. This section explains what cookies we use, why, which third parties set them, how long they are stored, and how you can manage your preferences. This section forms part of our Privacy Policy and together they cover all cookie-related disclosure requirements under GDPR.

What is a cookie?

A cookie is a small text file stored on your device when you visit a website. Cookies allow websites to recognise your device, remember your preferences, and understand how you interact with the site. Some cookies are placed by us; others are placed by third-party services we use.

Categories of cookies we use

Strictly necessary cookies

These cookies are required for the website to function and cannot be switched off. They are set in response to actions you take, such as setting your privacy preferences or filling in forms. No consent is required for these cookies. They include session management and security cookies set by our website platform (Kajabi).

Analytics cookies

These cookies allow us to understand how visitors use our website so we can improve it. They collect information such as which pages are visited most, how long visitors stay, and where traffic comes from. These cookies are only placed with your explicit consent via our cookie banner. We use Google Analytics for this purpose. Analytics cookies are persistent and are stored for up to 13 months.

Functional / preference cookies

These cookies remember your preferences and choices to improve your experience, such as your cookie consent selection. They may be set by our cookie consent tool. These are persistent cookies and are typically stored for up to 12 months.

Marketing cookies

We do not currently use marketing or advertising cookies. If this changes in the future, we will update this policy and request your consent before placing any such cookies.

Third-party cookies

The following third-party services may set cookies on your device when you visit our website or use our Services. Each operates under its own privacy policy.

Google Analytics — sets analytics cookies to measure website usage. Cookies are persistent (up to 13 months). Consent required. Privacy policy: policies.google.com/privacy
Kajabi — our website and email platform may set session and functional cookies to support site operation and user authentication. These are strictly necessary or functional. Privacy policy: kajabi.com/privacy
ScoreApp — if you access the HHP Scorecard via a hosted ScoreApp page, ScoreApp may set its own cookies in accordance with its privacy policy: scoreapp.com/privacy-policy
Cookie consent tool — our cookie banner tool sets a functional cookie to remember your consent choice. This is stored for up to 12 months.

How to manage or withdraw cookie consent

You have the right to withdraw or change your cookie consent at any time. You can do this in the following ways:

Via our cookie banner: Click the cookie settings link in the footer of our website to review and update your preferences at any time.
Via your browser settings: Most browsers allow you to block or delete cookies. Guidance for major browsers: Google Chrome — chrome://settings/cookies | Mozilla Firefox — support.mozilla.org | Apple Safari — support.apple.com | Microsoft Edge — support.microsoft.com
Google Analytics opt-out: You can opt out of Google Analytics tracking across all websites by installing the Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout

Please note that blocking strictly necessary cookies may affect the functionality of our website. Withdrawing consent for analytics cookies will not affect your ability to use any part of our Services.

7. Third-Party Service Providers (Data Processors)

We share your personal data with the following third-party service providers who process data on our behalf and under our instruction. All processors are subject to data processing agreements and are required to handle your data securely and in accordance with GDPR.

Provider	Role	Data Processed / Notes
ScoreApp	HHP Scorecard platform	Name, email, assessment responses. ScoreApp is registered in England. Data transferred under appropriate GDPR safeguards.
Kajabi	Email marketing & contact list management; course and programme delivery	Name, email address, marketing preferences, programme access data. Kajabi may store data outside the EEA; transfers are covered by Standard Contractual Clauses.
Google Analytics	Website analytics	Anonymised usage data (IP address, pages visited, device/browser info). Data processed in accordance with Google's data processing terms.
Kajabi Payments	Payment processing (card payments — one of three gateway options)	Payment transaction data. Card details are processed and held by Kajabi, not by THPG.
Stripe	Payment processing (optional customer choice)	Payment transaction data. Card details are processed and held by Stripe, not by THPG.
PayPal	Payment processing (optional customer choice)	Payment transaction data. PayPal account and transaction details are processed and held by PayPal, not by THPG.

We do not sell your personal data to third parties. We do not share your data for third-party marketing purposes without your explicit consent.

8. International Data Transfers

Some of our service providers operate outside the European Economic Area (EEA). Where personal data is transferred to countries without an EU adequacy decision, we ensure appropriate safeguards are in place, including:

Standard Contractual Clauses (SCCs) approved by the European Commission
Adequacy decisions where applicable
Data processing agreements with processors that include GDPR-compliant transfer mechanisms

If you have questions about specific transfer mechanisms in place for any processor, please contact us at [email protected].

9. How Long We Keep Your Data

We retain personal data only for as long as necessary for the purposes for which it was collected, and in compliance with our legal obligations. The following periods apply:

Data Type	Retention Period
HHP Scorecard responses (leads)	3 years from completion, or until deletion is requested
Email marketing contacts	Until consent is withdrawn, or 3 years of inactivity — whichever is sooner
Coaching client records (correspondence, notes)	Duration of engagement plus 7 years (Dutch legal standard)
Financial and transaction records	7 years (required under Dutch tax and accounting law)
Website analytics data	Up to 13 months (standard Google Analytics retention)
Cookie consent records	3 years
General enquiries	12 months from last contact

After the applicable retention period, data is deleted or anonymised. You may request earlier deletion at any time — see Section 10.

10. Your Rights Under GDPR

As a data subject under GDPR, you have the following rights in relation to your personal data. These rights apply within the European Economic Area and in the Netherlands specifically.

Your Right	What It Means
Right to access	Request a copy of the personal data we hold about you (subject access request).
Right to rectification	Ask us to correct inaccurate or incomplete data.
Right to erasure	Ask us to delete your personal data ("right to be forgotten"), where there is no overriding legal basis to retain it.
Right to restrict processing	Ask us to pause processing of your data in certain circumstances.
Right to data portability	Receive your personal data in a structured, machine-readable format for use elsewhere, where processing is based on consent or contract.
Right to object	Object to processing based on legitimate interests, or to direct marketing at any time.
Right to withdraw consent	Withdraw consent at any time where we rely on consent as the legal basis. This does not affect the lawfulness of processing before withdrawal.
Right to lodge a complaint	File a complaint with the Autoriteit Persoonsgegevens (AP), the Dutch Data Protection Authority: www.autoriteitpersoonsgegevens.nl

To exercise any of these rights, please contact us at [email protected]. We will respond within one month of receiving your request. We may ask you to verify your identity before processing your request.

There is no charge for most requests. If a request is manifestly unfounded or excessive, we may charge a reasonable fee or decline to respond, and we will explain why.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, alteration, or disclosure. These measures include:

SSL/HTTPS encryption on our website
Access controls limiting who can access personal data within THPG
Data processing agreements with all third-party processors
Procedures for identifying and responding to data breaches

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Autoriteit Persoonsgegevens within 72 hours, and we will notify you directly where required.

While we take reasonable precautions, no data transmission over the internet is entirely secure. Use of our Services is at your own risk.

12. Children

Our Services are not directed at children under the age of 16, and we do not knowingly collect personal data from children. If you believe that a child under 16 has submitted personal data through our Services, please contact us at [email protected] and we will take steps to delete that data.

13. Links to Third-Party Websites

Our website may contain links to third-party websites. This Privacy Policy applies only to our Services. We are not responsible for the privacy practices of any linked third-party sites and we recommend that you review their respective privacy policies before providing any personal data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, legal requirements, or business practices. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email.

We encourage you to review this policy periodically. Continued use of our Services after any changes constitutes acceptance of the updated policy.

15. Contact Us

For any questions, requests, or concerns relating to this Privacy Policy or the way we handle your personal data, please contact us: